I recently read a post by Melissa about numbers and being counted and what numbers really matter. And she was talking about comments, but what it got me thinking about was my stats counter. I’m not a blogger who obsess over my stats counter, but lately I can’t help but notice the fact that my stats are plummeting. And I’m not really sure why.
One of the first blogging conferences I ever attended was the BlogHer outreach tour in DC. It was a really great day. Small and intimate and I made some great friends. People I still talk to daily. One of the presenters said, if your stats are here you are small and if your stats are here you are medium and if your stats are here, well, you are probably a professional blogger. I was medium at that time and was feeling pretty good about myself.
Except in the past year my blog traffic has fallen until the small zone and I keep going back to that day at BlogHer DC. How proud I was to be falling into some arbitrary category. And how upset I am every time I log into my stat counter now. And how ridiculous it all is.
I don’t blog for money. It is not even my career and probably never will be. Doug rightly points out that people interact with me on all sorts of other platforms like twitter and facebook and pinterest and lets talk about that fact that I just realized people leave you comments ON YOUR INSTAGRAM PICTURES. (Hi, sorry, I’m not ignoring you, I didn’t know. I’m an idiot.) There is so much more social media noise than there was 5 years ago. Or even a year ago.
Bloggers have written about taking their stat counter off their blog and maybe it is time I did just that. Because my stats are not going anywhere but down. And I’m starting to feel like if you blog in a forest and no one is reading it, why blog? But that is the exact opposite reason of why I started blogging. I always say, I blog because it is fun, and when it stops being fun, I’m not blogging anymore. My stats obsession is making it dangerously close to unfun.
What numbers make you obsess? Stats? Comments? Twitter followers? Facebook likes? Pinterest pins? Instagram somethings. (I’m going to start paying attention to that, um, soon)?